Reboot and Refresh: Your Holiday IR Checklist
As the year winds down and investors start winding down for the holidays, it’s a great time to revisit your IR plan. We’ve compiled a few tips on how to hit the ground running in January 2025.
Revisit Your Story: Your investment narrative is the backbone of your IR plan. Is it accurate AND compelling? Collaborate with your IR team to ensure your financial data, project milestones, and timelines are up-to-date. An accurate, clear story builds investor confidence.
Explore New Platforms: Share your updated IR calendar with the world. Research podcasts, webinars, and investor conferences that cater to your target audience. Expanding your reach to new platforms such as BlueSky or Threads can help you connect with a broader and more diverse pool of investors.
Optimize Your Digital Presence: Use this quiet time to fine tune your IR website and social media. Ensure your website is user friendly, up-to-date, and provides easy access to key information like press releases, presentations, and financial reports. A strong digital presence is crucial for attracting investors.
