How CEOs Can Effectively Use Social Media
Investors increasingly desire direct access to CEOs on social media, seeking firsthand insights about the company and their perspectives. Some companies adopt a direct approach, like Elon Musk, while others take a more conservative route by crafting messages for their executives. While this cautious method may be safe, it misses out on the valuable opportunity for the C-suite to connect directly and authentically with their audience. Here are three tips on how management can create an effective and professional presence on social media:
Stay transparent: Humanizing the company is one of the most important things a CEO can do on socials. It boosts credibility making the CEO and company trustworthy.
Maintain professionalism: Although staying authentic is always the goal, it's important to avoid controversial topics that can harm the reputation of the company. If commenting on a sensitive matter is necessary, an IR team can provide valuable input to ensure posts effectively convey the intended message.
Engage with investors: Taking the additional step to not just post, but also respond to comments and questions will significantly strengthen engagement. This demonstrates to investors and the general public that you value their input, fostering mutual trust.
Social media doesn’t have to be a minefield. Executives can learn how to leverage it effectively to build closer relationships with investors in addition to strengthening your company’s brand. We can help. Reach out to Graham Farrell (Graham.Farrell@Harbor-Access.com) [in Canada] or Jonathan Paterson (Jonathan.Paterson@Harbor-Access.com) [in the US] to start a conversation.
