How to Build a Solid IR FAQ Page
A well-designed Investor FAQ page anticipates what investors want to know, and delivers what the company wants to communicate. Here are five tips to make sure your FAQ page supports your IR communications goals:
Cover the Basics: Start by answering the core questions investors have: financial results, stock performance, dividend policy, and guidance on company strategy. Make sure this information is clear, concise, and easily understandable for both new and seasoned investors.
Keep It Current: Ensure your FAQ is frequently updated with the latest data, including recent earnings, updates on strategy, and leadership changes. Outdated information can convey disorganization, reducing investor confidence.
Focus on Transparency: Address sensitive topics openly. Investors appreciate transparency and a direct approach can reinforce trust, especially in areas where investors might have concerns.
Use Investor-Friendly Language: Avoid jargon and technical terms whenever possible. Stick to plain language that resonates with a broad audience, ensuring that all investors can easily understand your responses.
Organize for Easy Navigation: Group related questions into categories like "Financials," "Corporate Governance," and "Sustainability." A well organized structure helps investors quickly find the information they need, reducing frustration and improving user experience.
