Speak Clearly, Speak Carefully: IR in a Tariff-Heavy Climate
With a new wave of tariffs set to come into effect Wednesday, investor anxiety is rising - especially for US-based small cap companies with international exposure or supply chain dependencies. Clear, tactful communication is critical in uncertain environments. Here are five ways to keep your messaging grounded and investor trust intact:
Acknowledge the Macro Environment: Don’t sidestep the issue. Investors are reading the headlines, too - acknowledging broader economic forces shows awareness and leadership.
Stick to the Facts: If tariffs are affecting your margins, supply chain, or pricing, say so - transparently and without spin. If they aren’t, explain why. Avoid overly political language and stay focused on business fundamentals.
Provide Context, Not Speculation: It’s okay to say you’re monitoring the situation. It’s not okay to make sweeping predictions. Keep forward looking statements grounded in what you can control.
Reinforce Long Term Strategy: Short term disruptions are easier to digest when framed within a clear, long term vision. Use this moment to remind investors of your resilience and roadmap.
Trade and policy shifts can move markets fast, but your communication shouldn’t. Stay measured, stay consistent, and above all, stay focused.
