Mastering effective news releases

News releases are the lifeline of investor communication. Each company has a unique approach - some opt for a straightforward approach, while others use more creative messaging. Regardless of your business’ style, certain best practices enhance the impact of your releases. Here are our top three tips:

Release Only Important Updates: It is absolutely vital that companies avoid the common mistake of publishing a news release simply for the sake of reporting news. Unnecessary news releases can annoy and alienate investors - they can easily discern real news from fluff. Use social media as an outlet for news that doesn’t warrant a release outright.

Optimize for SEO: To broaden your visibility among investors, ensure each release has specific terms that enhance your SEO.  Integrate specific SEO keywords to boost your presence in search results. This not only helps your release gain traction but also aids investing AI models in categorizing your business effectively among peers. Strategic keyword use is essential for both visibility and relevance.

Engage with Investors: Craft your release using language that encourages investors to reach out and start a conversation. This can be one of the most effective methods to convert investors on the fence to become a stakeholder. A rapid response by a talented IR team is vital for this process.

Remember, news releases are more than a mere formality - they can be a powerful method of communication, when used correctly. We can help guarantee your company’s releases are seen in the correct light. Reach out to Graham Farrell (Graham.Farrell@Harbor-Access.com) [in Canada] or Jonathan Paterson (Jonathan.Paterson@Harbor-Access.com) [in the US] to start a conversation.