Maximizing Your IPO Potential: Strategies for Success
Making the decision to go public is a significant one. As you prepare to take your company public, there are key considerations to keep in mind that can shape performance. Here are three tips to keep in mind as you take your company public:
Clarify the Purpose: Both current private investors and future public investors will want to know the reasoning behind your decision to IPO. Some do so solely to raise funds from large private investors - make sure it’s beneficial for all stakeholders.
Engage consistently: Set a positive tone for your company's public debut by proactively engaging with investors well before the IPO launch. This ensures that the right investors are lined up to participate from Day 1.
Start Socials Yesterday: Social media is for more than just PR. Investors will scroll through LinkedIn and X/Twitter to get a feel for your company. Establishing a strong presence takes time, so start one year out. Build street cred by talking to your company's vision and strategy.
Want your IPO to be successful? We can help. Reach out to Graham Farrell (Graham.Farrell@Harbor-Access.com) [in Canada] or Jonathan Paterson (Jonathan.Paterson@Harbor-Access.com) [in the US] to start a conversation.
