Inappropriate behavior, such as workplace flings, alcohol-fueled parties and sexist and racist remarks can be risky business. Recent scandals involving the resignations of high-profile CEOs, combined with Rolling Stone co-founder Jann Wenner's controversial remarks, emphasize the need for a separation between corporate and public spheres.

Your headshot is crucial for establishing authority and communicating power, confidence, authenticity, and creativity on your website. Adding a smile increases your likeability and exhibits friendly, competent, and trustworthy qualities that can attract investors. A study by Priceonomics using a content creation app called Snappr evaluated the headshots of leading CEOs from each of the 2020 Fortune 500 companies.

Consistent, two-way message flow between a company and the broader financial community is akin to allocating monies for both guns and butter. Anyone who studies economics understands that an investment in IR will produce future dividends and returns.

Marc-Andre Lebel is a funding warrior. Since 2007, he’s completed dozens of complicated capital raises to fuel FRX Polymers, his specialty chemical business and says, “it’s a very important survival skill for entrepreneurs.”