Consistent, two-way message flow between a company and the broader financial community is akin to allocating monies for both guns and butter. Anyone who studies economics understands that an investment in IR will produce future dividends and returns.

During downturns, there’s much more to gain by investing in, rather than pulling back on IR activities. Nobody knows when stocks will recover, however, we know that small cap stocks tend to bounce back quicker than their larger peers and they’ll gain faster in the recovery. That’s why during periods of market decline small caps need to be out on the circuit evangelizing and building interest in their company.