You Smell That? It’s the Aroma of Authenticity, and it’s Quite Valuable

Campbell’s Soup, the most popular and trusted soup brand in the US, has always relied on M&A to grow. So, it comes as little to no surprise that the company spent a whopping $2.7 billion for Sovos Brands, the maker of Rao’s pasta sauces, Noosa yogurt and Michael Angelo’s frozen pizza and other Italian foods.