The markets move on unanticipated good news, not information it’s expecting. While that sounds mutually exclusive, it’s really not. It’s far better to hold off and time the news drop appropriately to gain as much exposure and bounce as possible. While no one should place an excessive reliance on forward-leaning statements, some investors may factor them in when calculating enterprise value.

From the rise of virtual investor meetings to the challenge of delivering good news in a turbulent market, the role of investor relations has changed dramatically over the last two years. Larger forces shaped by technology and the democratization of information have categorically redefined the scale, scope and complexity of the function, in addition to its strategic value as a key part of the modern-day executive team.