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Investor Marketing: Don’t Put it in the Mayonnaise Jar

The Wolf of Wall Street is having a moment — again. Featured on Netflix's Top 10 list back in September, the movie introduces a new generation to the murky world of stock promotion through the real-life story of Jordan Belfort and his brokerage house, Stratton Oakmont. For years, penny stocks have gotten a bad rap because of criminals like Belfort. Often volatile, illiquid and justly under-valued, micro and small cap stocks are frequent targets of the lucrative and shady stock promotion industry.

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