Consistent, two-way message flow between a company and the broader financial community is akin to allocating monies for both guns and butter. Anyone who studies economics understands that an investment in IR will produce future dividends and returns.

In times of market volatility, doubling down on comms can help you pull ahead of the thousands of public companies clamoring for the attention of investors and the media. For small caps in particular, this is the moment to take a proactive-optimistic stance and communicate your company’s story to the investment community and the media.