In the series, the “A Crisis in European Equities,” the Financial Times explores why some of Europe's most promising companies are fleeing to America's capital market. We believe it doesn’t have to be an either-or decision. There is a cost-effective and hassle-free alternative: the OTC Markets.

The investor journey has become digital-first, that begins and (sometimes ends) with a company's website. A well-designed and regularly maintained website with clear messaging and storytelling is crucial in attracting investors and gaining a competitive advantage. Video content is an essential component of a company's digital DNA, and not having it could result in losing upwards of 50% of potential investors.