Small cap companies are gearing up for their earnings calls, and a well-crafted narrative is crucial to cover key points of the quarter and maintain credibility. To effectively manage expectations, companies should focus on what they can control, structure a well-thought-out story, and engage in timely disclosure.

Earnings calls transcripts can provide key insights about forward earnings and revenue guidance that isn’t present in company filings. Listening for key details help investors put the business in context—for better or worse.