Shoring Up Investor Relations with the ‘Rule of Seven’
Mid-year is the perfect moment to review the results of your investor relations (IR) activities and plan for the next two quarters to ensure a successful second half of the year. Reflection combined with recalibration enables you to improve marketing efforts, as well as tweak how you present and share your company’s story.
Driving (Targeting) Success
Golf is a game of precision, where players primarily focus on carrying distance and rarely on how much the shot is going to roll out. To guide the golf ball across a sprawling expanse of grassy terrain into a small hole with as few strokes as possible, golfers employ a variety of 14 clubs, a set of specialized tools to achieve their objective.