Strong brands are business drivers and can move the needle on real growth. The uplift can be seen in a number of ways, namely premium pricing, higher margins, market cap, stock performance and improved financial ratios. Yet most management teams still view branding as an image exercise and more often than not, given low organizational priority.

Buckingham Palace has released official recipes for King Charles III's Coronation celebrations, featuring dishes like Strawberry and Ginger Trifle and a Coronation Quiche, despite an egg shortage there. Meanwhile, the UK's financial regulator has put forward plans to simplify regulations in order to make the country's equity markets more attractive, which have seen a 40% drop in listings since 2008.

Turnover at the CFO level creates a groundswell of disruption and uncertainty in the markets. A departure is often seen as a top risk and that can have a huge impact on everything from short-term share price to future capital raises. Within hours of receiving a CFO’s resignation or firing, management and the board of directors must create a content framework for positioning and key messages.

In the wake of Silicon Valley Bank (SVB) collapse, an eerie silence spread through the hallow halls of social media. Management teams mostly shied away from commenting on their relationship with SVB, perhaps out of fear of rousing uncertainty among their ranks. Some, ignored the event all together, while others rallied behind the start-ups and small businesses who were impacted.

If you choose to use emojis in your social media, enjoy, but do so wisely. Don’t be afraid to use them—just be aware that you could end up communicating the wrong message. Be sure the emojis are relevant to your brand or the message you are trying to convey.

For small caps, the presentation part of the call should be no more than 15 minutes with 15 minutes for Q&A. Hit key numbers, highlight milestones and clearly explain anything that might be ambiguous. Then open up the lines for questions. After all questions have been answered, take a cue from the large caps and before you thank them, share your sentiment about the upcoming year.