Small cap companies are gearing up for their earnings calls, and a well-crafted narrative is crucial to cover key points of the quarter and maintain credibility. To effectively manage expectations, companies should focus on what they can control, structure a well-thought-out story, and engage in timely disclosure.

Gifted communicators are made, not born. They make eloquence appear effortless but, the reality is—they stick to a script. During an earnings call, it’s imperative to curate the narrative and ensure specific messages are conveyed to the investment community.