The markets move on unanticipated good news, not information it’s expecting. While that sounds mutually exclusive, it’s really not. It’s far better to hold off and time the news drop appropriately to gain as much exposure and bounce as possible. While no one should place an excessive reliance on forward-leaning statements, some investors may factor them in when calculating enterprise value.

Will positive corporate news change your stock story? That depends. If it hits the wires on, before or after a thermonuclear market meltdown, your stock price could rise or fall for no apparent reason other than market volatility. News today contagiously spills over across domains, influencing the general mood of investors and the market. That’s why media exposure may not always benefit a small cap stock.