The Higher for Longer IR Survival Guide
It's easy to get caught up in the fluctuations of the interest rate cycle, tweaking your investor relations strategy to keep pace with trends. Our advice? Resist the urge and follow these three rules:
Don’t Stop Meeting with Investors: Many IR teams believe that engaging in IR activities and strategies is most beneficial only when interest rates are low. This couldn’t be further from the truth - investors are always on the lookout for new ideas, despite the higher than normal rate environment.
Keep Meetings about Your Business: It is vital for small and mid-cap companies to ensure investors understand what their business is about as well as its corresponding value proposition. Get out there - on social media, financial media and share your story.
Practice Your Presentation: As CEO, you know your business inside and out. This can backfire when presenting to investors - don’t assume anyone has prior knowledge about the industry. Practice on a 10-year old (seriously!) who can give you invaluable insights: it’ll help with simplicity, clarity and appeal.
Want to connect with relevant, interested investors? Reach out to Graham Farrell (Graham.Farrell@Harbor-Access.com) [in Canada] or Jonathan Paterson (Jonathan.Paterson@Harbor-Access.com) [in the US] to start a conversation.
