The Investor Deck: Lather, Rinse, Repeat
Companies with strong investor pitches don’t develop them by accident - they must be refined over time by incorporating investor feedback. The quality of your pitch speaks volumes about your company - a disorganized and scattered presentation can leave a negative impression, whereas a concise and focused pitch demonstrates to an investor that your company is in good hands. Here were her top 3 recommendations to clean up your presentation for spring:
Balance: Many pitch decks have embraced minimalism. This shift, while trendy, also relies on the executive to remember immense amounts of information, increasing the odds of a sloppy presentation. Meanwhile, a well balanced deck with appropriate amounts of verbiage and graphics can help standardize your pitch and ensure consistency.
Streamline: While the foundations of a strong pitch are likely to remain the same, what separates a good pitch from a great one is whether it has been tailored to the specific investor. Your IR team will have researched the investor ahead of time and will tell you which aspects of your business to emphasize in your pitch and which parts to edit.
Pitch It: Many decks have superfluous language about their products that investors couldn’t care less about. At its core, an investor presentation is about your value proposition. Certainly convey what sets your product apart from your competitors, but keep it in a format that will resonate with investors. After all, they’re interested in making money - tell them how you plan to grow their investment over time.
Ready to elevate your pitch deck to the next level?
Reach out to Graham Farrell (Graham.Farrell@Harbor-Access.com) [in Canada] or Jonathan Paterson (Jonathan.Paterson@Harbor-Access.com) [in the US] to start a conversation.
