The Power of Presence: Insider Tips for Making Your Conference Booth Investor-Friendly
Exhibiting at industry and investor conferences comes with a significant price tag, but it's crucial for presenting your company in the best light. A booth is an investment that requires supplemental materials in order to maximize its value. We asked our managing partners about the small details that make a big impact on impressing:
Materials: It used to be common practice to have printed copies of your presentation available for investors. Nowadays, it’s simply outdated. A postcard with the most salient details of your investment thesis and a QR code linking to your company’s presentation is not only more practical, but also a small detail ESG-minded investors will notice.
Space: If you have room at your booth, bring a few chairs and a coffee table to create a space to sit and chat with potential investors, as this undoubtedly encourages more productive conversations. Even if there isn’t room, rent a conference room nearby or host a cocktail party to talk more intimately with investors and peers. Initial brief exchanges at the display table should lead to more extensive discussions, where investors ultimately reach a tipping point on interest.
Team: Your IR marketing team is your best resource to ensure on-brand collateral and swag. It's crucial to have postcards and other supplementary materials aligned with large banners in bold, primary colors for optimal visibility and presence.
Need help coordinating or planning for an upcoming conference? Reach out to Graham Farrell (Graham.Farrell@Harbor-Access.com) [in Canada] or Jonathan Paterson (Jonathan.Paterson@Harbor-Access.com) [in the US] to start a conversation.
