The push towards environmental and social responsibility has reshaped what it means to be successful in the eyes of investors. Whether it pays off to be eco-conscious, not just in public perception but in actual financial performance, is still up for debate.

A large part of management’s job is building relationships with investors and shareholders, which means you’re always working to earn their trust and prove your value. The easiest way to do this, is through social media. It was built for connecting. Since many view organic content as more trustworthy than paid posts, re-posts with comments can quickly increase your visibility while building your credibility, reputation and brand.

Just like learning to fish, mastering the use of generative artificial intelligence (AI) can feed you and your business for a lifetime. Once you learn to properly obtain data in the deep waters of AI, you unleash a vast ocean of marketing possibilities. As we set sail in this tip piece, we’ll explore how to leverage generative AI effectively and revolutionize your marketing game.