Your headshot is crucial for establishing authority and communicating power, confidence, authenticity, and creativity on your website. Adding a smile increases your likeability and exhibits friendly, competent, and trustworthy qualities that can attract investors. A study by Priceonomics using a content creation app called Snappr evaluated the headshots of leading CEOs from each of the 2020 Fortune 500 companies.

Clarify Capital recently tested the effectiveness of GPT-4 created pitch decks vs. human-crafted pitch decks, and the results are remarkable. (The experiment asked 250 investors and 250 business owners to review and rate pitch decks created by GPT-4 against those made by humans—and, those surveyed, did not know AI was involved at all.)