Mid-year is the perfect moment to review the results of your investor relations (IR) activities and plan for the next two quarters to ensure a successful second half of the year. Reflection combined with recalibration enables you to improve marketing efforts, as well as tweak how you present and share your company’s story.

It’s increasingly important to strategically mobilize current and prospective investors via a sound communication strategy across social channels. The lynchpin of any plan starts with understanding the types of investors your business and industry attracts. Next, is the content discovery phase which will help guide keywords and content for SEO which will drive engagement and nurture relationships.